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AI marketing, also known as artificial intelligence marketing, is all about using smart technology and algorithms to boost your marketing strategies. The emergence of AI in various industries has paved the way for a revolution in marketing strategies for law firms, simplifying and streamlining internal processes like never before, while creating new challenges and obstacles to overcome. We have been in the legal marketing business for over 20 years and every attorney we have ever spoken with has a heightened awareness when it comes to legal marketing and it pertains to strict Bar Association Regulations. The answer to any concerns over the use of AI as it pertains to sensitive Bar Association marketing regulations is in the actual programming of the AI itself. The AI program can be on the guard for any violations related to Bar Association rules and regulations.